Iso Camartin will give a talk titled, “Advertising a Strange Case.”

The thematic focus of this lecture is multilingualism and cultural diversity in Switzerland. Related aspects are: political and cultural loyalty, modern survival strategies in economically marginal regions, cultural priorities in a globalized world, revivifying the “think global, act local”- philosophy.

Iso Camartin was born in Graubünden in 1944. His mother-tongue is Romansh but he is fluent in the four official languages of Switzerland. From 1974 to 1997 he worked as a research fellow at the Centre for European Studies at Harvard University. From 1985 to 1997 he was Professor for the Romansh literature and culture at the Technical University Zurich as well as at the University of Zurich. His pedagogical and research field covers multi-lingual and multi-cultural minorities. Between 2000 and 2003 he was the director of the cultural section of the Swiss Television DRS.

Reception to follow in German library.